From VIRGINIA GAZETTE By AMELIA HEYMANN
After serving up nitro-brew coffee for more than a year, Column 15 has set up a storefront in the James-York Plaza just off of Merrimack Trail.
James Kroll, co-founder, said they started working out of his basement as an office, used shared facilities for production and sold their products in wholesale and at farmers markets around the region.
“That was kind of OK when we were in eight farmers markets consistently but when the colder weather came around, that doesn’t stop people from drinking cold brew, but it does put a damper on the farmers markets,” Kroll said.
To expand their business, he and Victoria Goldsby, co-founder, decided to open up a physical location where they could produce and sell their coffee. The original building was taking a while to sort out, so the landlord offered the two a temporary space to call home for the next three to six months.
Goldsby said they originally were only using the space as an office, but people kept looking through the window and asking if they were selling coffee.
“We were just like, the natural thing is we’re going to be opening our real deal in the shopping center four doors down, so let’s just turn the front into a really nice express coffee hub,” she said.
Now people who stop by can get a cup of nitro brew or hot coffee, tea or a bag of coffee beans. Goldsby said having a physical space has been great for them because now people can come to the storefront to get coffee rather than having to travel to farmers markets.
“It’s easier for people to find us and we can now accumulate regulars that we love,” she said.
“To me, it’s been really rewarding because it’s not just people who are out at a farmer’s market and happen to stop by … it’s specifically people who come here because we’re here and they’re excited to get a cup of coffee from here,” Kroll said.
The current storefront is open 7 a.m.-5 p.m. Monday-Saturday, 701 Merrimac Trail. You can get a dollar off coffee during unhappy hour from 7-9 a.m. Learn more about Column 15 online at column15.com.
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