“Companies come to us when they’re tired of wasting money on marketing that doesn’t generate enough quality leads.
We maximize your investment through highly targeted digital marketing and online advertising.
We are Erik and Kevin, the founders of Array Digital.
Today, Array Digital is an award winning digital marketing agency helping to maximize the marketing return on investment for regional brands throughout Hampton Roads.
But our founding began years earlier in two different corners of Hampton Roads.
After years of working in windowless buildings on base for a DoD contractor, Erik left that world and started his journey in the commercial sector. Focusing his programming and management skills on his new company, 80|20, Erik’s team created data-intensive custom web and mobile applications for clients in Atlanta, Orange County, New York, and of course Hampton Roads.
In another corner of Hampton Roads, and after years of slaving away over blueprints at a civil engineering firm, Kevin scratched his creative itch by learning web design on the nights and weekends. After taking the leap of faith and starting his own agency, ID Web, Kevin began building websites by the dozen. Creating over 500 websites in 8 years (yah, that’s a lot of website), his team became bonafide experts in all things WordPress.
Through their related work, but companies dabble in search engine optimization, social media, and content marketing. But for as many problems as they solved for their clients, both Erik & Kevin noticed a pattern. Many of their clients would hire them to build a digital product and later failed to turn their creation into thriving businesses.
The movie Field Of Dreams taught us that if you build it they will come. Turns out, that’s not exactly true in the business world.
In today’s competitive landscape you can’t simply launch a digital product and expect the floodgates of new customers to arrive. You have to be proactive and market the benefits of your offering to your potential customers or they simply won’t know you exist.
For that reason, Erik & Kevin joined forces and created Array Digital putting all of their collective focus into digital marketing. After more than ten years of running agencies, and learning from hundreds of clients in different industries, we have a unique perspective that combines technical expertise with marketing expertise.
So what makes us different?
We Partner With You
No one understands your business as well as you and your team. You’re an expert in your field. We’re experts in digital marketing That is why we partner with – not just work for – our clients in their marketing efforts. We get to know what makes your company unique and what your priorities are.
We will work as a natural extension of your team, focused on your goals and your growth. We will be more than just a vendor – we serve as our clients’ most trusted marketing consultant, helping you strategize for success in all your marketing efforts.
We’re Obsessed With Maximizing ROI
Do you care about reach, pages views, and clicks? Or do you really care about leads? We thought so.
Traditional marketing (ex: radio, newspaper, TV) can’t track how they affect the bottom line. Many of our digital marketing competitors can’t either. That’s why they talk in terms of vanity metrics. But vanity metrics are for suckers. You need results. We’re obsessed with your return on investment. It’s all about leads, not vanity metrics. We’ll tell you your exact ROI base on your closing rates. And we’re always looking for ways to maximize your ROI.
We Do Our Research
You don’t want anyone taking aim while blindfolded with your marketing. That’s why we conduct frequent, thorough research into your business as well as your competitors to develop the best strategies possible.
Our data-driven approach will help give you a clear picture of your current following’s demographics and behavior, and we will help you identify and target ideal potential customers.”
StartWheel’s mission is to centralize and mobilize efforts that foster the growth of entrepreneurism in our regional innovation economy. We aim to support and cultivate an entrepreneurial network in HRVA where talent, resources, information and leadership come together.