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BizTools Workshop: Optimizing your Business on Facebook for Intermediate Users

February 26 @ 9:00 am - 11:00 am


During this interactive, educational, open forum discussion style workshop, entrepreneurs will learn the next level of techniques and features of Facebook marketing. 

Some of the topics covered in this class are as follows:
● Determining your KPIs (Key Performance Indicators)
● Using Insights to Identify Content that Resonates
● Boosting Posts vs. using the Ads Manager
● Facebook Live Video Creative Kit
● Facebook Creator App
● Side by Side Videos
● Promoting Events on FB
● Verifying Your Page
● Influencer Marketing
● Running & Participating in Niche Groups to Generate Leads
● Selling Without Being Spammy
● Facebook Marketing Policy Plans & Brand Guidelines
● Measuring ROI

The target of this workshop is entrepreneurs and professionals who currently are experienced Facebook page and/orgroup managers, but want to take their usage of this marketing tool to the next level. It is highly recommended thatattendees have already gone through The BizTools Optimizing Your Business on FB Beginner’s Workshop or theequivalent.

Attendees will walk away with the understanding of Facebook Marketing KPIs, how to use Insights to identify whatcontent resonates, be introduced to Facebook Live Creative Kit & the Facebook Creator App, get an introduction intothe Ads Manager, learn how to maximize exposure of Facebook events, get the latest updates on Group Admin Tools& tips for participating in niche groups to generate online leads, receive a template for a Facebook Marketing Policy &Brand Guideline to have their employees use, and MORE!

$45 pp (BizConnect Member)
$50 pp (non-member)

PRESENTER: Kaycee McCoy of Create/Captivate Digital Marketing has over a decade of creative marketing, consulting, and public speaking experience.  

Whether you own a small startup business needing branding services or are an established business that is ready to outsource your social media, the superbly talented CCDM Team is happy to help by providing stunning visuals and content that will captivate your target audience.  

In addition to providing creative services, Kaycee also presents workshops on various branding and digital marketing topics at the BizConnect Resource Center in Norfolk, Virginia, where the CCDM office is located.



February 26
9:00 am - 11:00 am