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Customer Segmentation using Un-Supervised Machine Learning

May 14, 2019 @ 5:40 pm - 6:40 pm


Hi Everyone,

Welcome to Norfolk Data Science Meetup.

Meetup Topic: Customer Segmentation using Un-Supervised Machine Learning

Have you come across a situation when a Chief Marketing Officer of a company tells you – “Help me understand our customers better so that we can market our products to them in a better manner!”

We are familiar with predicting specific insights for a phenomenon, but here structures within data without them being tied down to a specific outcome. The method of identifying similar groups of data in a dataset is called clustering. Entities in each group are comparatively more similar to entities of that group than those of the other groups. Let us discuss how Gaussian Mixture and K-Means Methods achieve this.

Complete beginners are welcome.

Please comment below if you have any questions and I hope to see you there.


Good Read:

GitHub Repo: Links will be updated soon in the comments.

Prior Installations/Setup (Optional):

Jupyter Notebook:



May 14, 2019
5:40 pm - 6:40 pm

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