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Customer Segmentation using Un-Supervised Machine Learning
May 14 @ 5:40 pm - 6:40 pm
Welcome to Norfolk Data Science Meetup.
Meetup Topic: Customer Segmentation using Un-Supervised Machine Learning
Have you come across a situation when a Chief Marketing Officer of a company tells you – “Help me understand our customers better so that we can market our products to them in a better manner!”
We are familiar with predicting specific insights for a phenomenon, but here structures within data without them being tied down to a specific outcome. The method of identifying similar groups of data in a dataset is called clustering. Entities in each group are comparatively more similar to entities of that group than those of the other groups. Let us discuss how Gaussian Mixture and K-Means Methods achieve this.
Complete beginners are welcome.
Please comment below if you have any questions and I hope to see you there.
GitHub Repo: Links will be updated soon in the comments.
Prior Installations/Setup (Optional):
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