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Early Stage Strategy & Financing Series | Market Strategy Development

July 1, 2019 @ 11:00 am - 1:00 pm


This session helps you develop a strategy for taking your products and/or services to market eventually capturing meaningful market share. We will define ways to target the most promising sectors and ways to prioritize the best promotional strategies. Key questions explored:

  • How do I identify my total Addressable Market (TAM)?
  • How do I target the most lucrative parts of TAM?
  • What can I do to maximize capture?

This brown bag lunch event is put on by Jim Franklin. Each workshop will have a new topic. Our next workshop will be on July 8th, stay tuned for more details. 

Speaker Bio: Jim Franklin is a retired senior US Air Force officer and pilot having served as a foreign military sales director, technology development and research manager for a variety of cutting edge technology companies, and as Chief Financial Officer for six early stage companies during capital financing and strategic business development. He is currently principal and founder at Prodigy Capital Consulting, specializing in strategic planning and financial services to clients within a variety of industries to include aerospace and defense, international technology, entertainment, security, healthcare, pharmaceutical, transportation, logistics management, information technology, senior care, manufacturing, renewable energy, real estate development, and non-profit foundations.

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