FOR IMMEDIATE RELEASE
Mending Mental Health
Williamsburg, VA February 10, 2020 — Handmade healing; local fashion designer, Amanda Campbell, is finding eating disorder recovery through the power of sewing.
Learning to sew saved Amanda Campbell’s life and now she’s on the mission to save others.
After struggling with an eating disorder at age ten, she discovered how to make clothing that fit her and made her feel confident in her own skin through sewing and fashion design classes in her hometown. While on her journey to self-love, she vowed to empower women of all shapes and sizes to feel beautiful, confident and strong through her clothing. Campbell is committing to her recovery and helping others by donating 20% of all proceeds from her clothing brand, ABLE By Amanda Campbell, to the National Eating Disorder Association during National Eating Disorder Awareness Week (NEDA Week). Each order from the week of February 24th – March 1st will not only empower the wearers but also go towards a cause that is near and dear to Campbell.
She created her brand in 2012 and recently relaunced it in November 2018.
Campbell strives to promote eating disorder awareness, mental health advocacy and environmental sustainability with each handmade garment she makes. She wants all women to feel ABLE: authentic, brave, loved and empowered.
“Designing, sewing, creating and making clothing is a therapeutic process for me,” says Campbell. “It’s my way of expressing myself in ways that I can’t with words alone. I can get lost in the process of it all and fully immerse myself in the making of a garment. Each stich is a step in the healing process for me. It’s how I’ve learned to reclaim my power and my voice and I want to help other women do the same.”
Campbell has used the National Eating Disorder Association (NEDA) as a valuable resource for information on treatment, hope and healing. As she is currently on the journey to recovery from an eating disorder she continues to use NEDA as a tool in finding help. After going to treatment for her eating disorder multiple times, NEDA’s “Come As You Are” campaign for NEDA Week is breaking down the stigma around seeking help and feeling “sick enough” to deserve treatment. She feels a personal connection to the non-profit and its goal of inclusivity and body positivity that she also promotes with her clothing. Their campaign expresses that all people have a valid and valuable story to tell. Campbell aligns herself with that value as well and encourages all to share their unique journey.
Campbell is ready to share her journey. She is crafting couture creations with a deeper meaning. She is cultivating confidence through clothing. Through this promotion of NEDA, Campbell hopes to help other women feel the same sense of community and empowerment. She is imparting her meaningful mission with daring designs. She is sewing strength with each stich. She is finding hope and healing in handmade.
Contact: Amanda Campbell, ABLE by Amanda Campbell
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