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Innovation Center Norfolk

501 Boush Street
Norfolk, VA 23510 United States

May 2019

Investor Friendly Business Plans

May 28 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

Your “B-Plan” should be specific and supported but flexible, and investors need to be able to see what you do, why it’s good, and what it’s worth in a simple plan. This workshop explores what goes into a good B-Plan for investors and why. Key questions explored: What are the most critical elements in a good B-Plan? What’s in a compelling investor document package? What is the best way to make sure your documents are read and understood? This brown…

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June 2019

Early Stage Strategy & Financing Series | Pro-Forma Financial Statements

June 3 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

Most successful businesses start out with a five year projection of their financial future. This session focuses on how to develop compelling and believable pro-forma financial statements. Key questions explored: How do I forecast sales and revenue? How do I predict profitability and cash flow? Based on financial statements how will investors determine the value of my company? This brown bag lunch event is put on by Jim Franklin. Each workshop will have a new topic. Our next workshop will…

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Early Stage Strategy & Financing Series | Valuations in Simple Terms

June 10 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

Determining what your enterprise is worth is central to determining the justification for spending the “blood, sweat, and tears” of birthing a new company. This workshop walks through the foundational elements that capital markets use to quantify worth in early stage companies. Key questions explored: What is the most important element of valuation at each investment round? How do I maximize my valuation? How do I negotiate critical terms of a founding round? This brown bag lunch event is put…

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Early Stage Strategy & Financing Series | Ownership, Control and Capital Raises

June 17 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

This session will help you understand the ramifications of selling equity stake in your company, and how to maintain operational control in early rounds. We will work on capital requirements and terms of an equity or debt deal. Key questions explored: What type of deal best suits my needs, equity sale, convertible note, or senior debt? How do I maintain operational control, and do I want to? How do I form the most effective board of directors? This brown bag…

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Early Stage Strategy & Financing Series | Revenue Reality: Believable Projections

June 24 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

Projecting revenue over the first two years is central to mapping success in an early stage company. This session works through your path to revenue from market entry to sustainable revenue streams. Key questions explored: How do I price my products and/or services? How do I forecast market entry and early revenues? How do I project believable revenue growth through market capture? This brown bag lunch event is put on by Jim Franklin. Each workshop will have a new topic.…

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July 2019

Early Stage Strategy & Financing Series | Market Strategy Development

July 1 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

This session helps you develop a strategy for taking your products and/or services to market eventually capturing meaningful market share. We will define ways to target the most promising sectors and ways to prioritize the best promotional strategies. Key questions explored: How do I identify my total Addressable Market (TAM)? How do I target the most lucrative parts of TAM? What can I do to maximize capture? This brown bag lunch event is put on by Jim Franklin. Each workshop…

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Early Stage Strategy & Financing Series | Capital Raising

July 8 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

The hardest thing for every entrepreneur, regardless of industry, is to raise sufficient capital to give the enterprise a chance. We will explore approaches to raising capital in this seminar with investors in the room. Key questions explored: What are typical steps in the capital raise process? How do you go about raising the type and amount of capital you need? What do different types of investors need? This brown bag lunch event is put on by Jim Franklin. Each…

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Early Stage Strategy & Financing Series | Closing Investment Rounds

July 15 @ 11:00 am - 1:00 pm
Innovation Center Norfolk, 501 Boush Street
Norfolk, VA 23510 United States

Getting through due diligence and closing on a term sheet is challenging. We will discuss each stage of the process and the characteristics of successful closings in this vibrant seminar workshop. Key questions explored: What can I expect during due diligence? How can I increase my chances for a successful and expeditious closing? How do I move forward to partner with investors after a contentious closing? This brown bag lunch event is put on by Jim Franklin. Each workshop will…

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