Guest Column by Brandy Hollaway
At StartWheel.org, part of the mission is to cultivate an entrepreneurial network where talent, resources, information, and leadership come together.
So I wanted to start this column by talking about the word “cultivate” in the world of entrepreneurship.
To cultivate, by definition, is to improve or develop by careful attention, training, or study. To devote time to growth.
It does not mean overnight success. It does not mean simplicity or ease. It’s a huge opportunity to create abundance in your life through your calling. It’s an opportunity to fail, learn, grow, and fail again, because that’s the fastest way to success.
I know, it sounds crazy—but it’s true. The problem is that failure has been labeled in a negative manner. Failure is often seen as a downside of anything. But I disagree. I think it’s what you do with the failure and all that comes with it.
Do you throw your hands up in the air and quit?
Do you beat yourself up for a week or two and then go right back to the same actions that brought the first batch of failures? That’s the definition of insanity, by the way.
Do you decide to seek validation from others that really have no true understanding of what being an entrepreneur means?
No! You cultivate! You improve your rationale and strategies. You develop new ways to approach the vision. You accept failure as you do the aroma of that first cup of coffee in the morning. You learn that perseverance is the key, not patience. And you never let your ego outweigh your wallet.
StartWheel is a hub through which you can connect (by calling on resources in its directory and showing up to events) with mentors, strategies, and tools you need to succeed. But what you choose to do with those tools are up to you. At the end of the day the old cliché stands true: you reap what you sow. So you must have the vision. That vision must become a plan with actionable steps to execute daily. Daily.
Not when you feel like it.
Not when you are motivated.
It’s truly the little things. Little things that add up to big accomplishments. Essentialism and minimalism will be your best allies—if you can learn to shift and pivot as needed. In essentialism, we learn and practice the Pareto Principle as we can do anything but not everything. You will find that 80% of your best work comes from 20% of your devotion. Some believe that a 24/7 hustle is necessary to succeed. That we can “sleep when we are dead”. Good luck with that! We will discuss this in another article soon.
And minimalism is decluttering your life, your body, and your brain to leave room for those essentials. To clearly identify the trivial things we allow to take up our time that could be devoted to cultivation and growth. Cultivate the good habits and behaviors needed. Weed out the bad ones.
And most of all, cultivate a sense of ownership beyond your idea. Beyond your vision. Own the mistakes and the mishaps. Own the misunderstandings and miscalculations.
Because then you also get to own the success. The abundance. The moments of exhilaration when you see your idea affecting the lives of others in such an impactful way that you realize the wealth comes from time well spent. Time invested. And when you are enjoying the fruits of your labor you can begin to contemplate the most abundant life called servant leadership.
The mindset of an entrepreneur is cultivated also. It’s not talent. It’s not luck. It’s all about the solidity of your plan, the understanding of capital raise and allocation. Knowing your markets and changing as they do. The acceptance of knowledge, guidance and perspective of those who have bravely gone before you. The ability to be flexible with your methods and concrete in your desire and perseverance.
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Brandy Hollaway is a mindset and content coach/consultant with The Phoenix Factor, a collaborative initiative to help entrepreneurs ignite their passion, burn limiting beliefs and rise in confidence and resources. www.phoneixfactorwellness.com
She also has a weekly podcast called The Burn and the creator of www.socialpreneursummit.com.